If you want to position your company as a safer alternative to tobacco, maybe you need someone who knows a thing or two about tobacco.
That seems to be the logic employed by CBD manufacturer Boldt Runners Corp., which this week announced a series of personnel changes. Chief among them: the appointment of Maura Scott as chief sales officer and chief compliance officer.
For Boldt Runners, which bills its CBD dipping pouches as an alternative to nicotine and tobacco, it means turning to a former tobacco executive. Scott previously served as vice president of northeast region sales for Altria Group, the Virginia-based tobacco giant.
In a statement, Scott said she’s excited to play for the other team.
“I am excited to be part of the Boldt Runners team,” said Scott. “Cannadips CBD is a brand that has great potential in the marketplace for tobacco alternatives. Since its launch in 2018, it has quickly gained transaction with adult consumers and is poised to expand rapidly as the Company ramps up production and distribution to more markets. I look forward to helping the Boldt Runners team achieve its goal of reaching millions more consumers with this superb product.”
According to a press