As we originally reported last summer, the ‘Business, man’ has set his sights on Cannabis. Starting today, those in California can buy weed directly from Shawn ‘Jay-Z’ Carter through his direct to consumer platform www.monogramcompany.com
Jay-Z Has Entered The Market
In what was originally announced as a Chief Brand Strategist role, last July Jay-Z linked up with one of California’s largest cannabis producers, Caliva, in a partnership that promised to give those formerly incarcerated due to the War on Drugs an opportunity to get involved in the booming legal cannabis industry. While at the time many questioned his intentions, this was hardly a surprise coming from one of the biggest rappers on the planet, especially one with as much business acumen.
In October, the first bud from this new grow was announced. Dubbed MONOGRAM, the brand would mark Jay-Z’s first true entrance into the space, and was positioned as having “uncompromising quality” with a tailored, direct-to-consumer strategy made possible through a “best in class e-commerce platform dedicated exclusively to its singular product line”, according to the release. The news lacked mention of working with the previously disenfranchised, but did mention this was the first of what we imagine to be