Maine may revise its current regulations on cannabis advertising, as many feel the current restrictions are too stringent, and arbitrary, to work well for the industry.
Rep. Colleen Madigan, D-Waterville, has proposed “An Act To Amend the Law Regarding the Advertising and Marketing of Adult Use Marijuana.” This act would allow businesses to appeal to use their logos and branding on a case-by-case basis, to try and get around some of the stricter language of the current laws.
As of now, no branding with humans, animals, or fruit can be depicted, by virtue of the fact that those things could appeal to children. While no animals or cartoon branding is a pretty normal ask in other legal states, the restrictions on humans and fruit definitely take things a step further. The rules also specify that anything outside that realm of restrictions that could appeal to those under 21 is off limits.
The Mermaid That Made The First Wave
This issue came before legislators when the Office of Marijuana Policy ruled that Sea Weed Co.’s logo violated advertising rules, as the logo features a mermaid. The Portland-based dispensary received a warning that, in addition to being part human, part animal,